Privacy Policy
The Upside Benefits
Last updated: September 25, 2026
1. Introduction
The Upside Benefits ("we," "us," "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website (the "Site") or otherwise interact with us, in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.
By using our Site, you consent to the collection and use of your information as described in this policy.
2. Information We Collect
When you use our Site — for example, to request a quote, book a consultation, or contact us — we may collect the following personal information:
Name
Email address
Phone number
We may also automatically collect limited technical information (such as IP address, browser type, and pages visited) through standard web analytics tools, for the purpose of improving the Site.
3. How We Collect Information
We collect personal information directly from you when you:
Fill out a contact or quote request form
Email or call us
Subscribe to updates or communications
Otherwise voluntarily provide it to us
4. Why We Collect Your Information
We collect and use your personal information for the following purposes:
To respond to your inquiries and provide requested information about group benefits services
To contact you regarding quotes, consultations, or policy administration
To communicate updates relevant to your benefits inquiry
To improve our Site and services
To comply with legal and regulatory obligations applicable to insurance brokers in Canada
We do not collect more information than is necessary for these purposes, and we identify the purpose for collection at or before the time it is collected.
5. Consent
We obtain your consent when you submit your information through our Site (for example, by submitting a form). You may withdraw your consent at any time, subject to legal or contractual restrictions, by contacting us using the information in Section 10 below.
6. Disclosure of Information
We do not sell, rent, or trade your personal information. We may share your information only:
With insurance carriers or underwriters, where necessary to obtain quotes or administer a policy on your behalf
With service providers who help us operate the Site (e.g., hosting, email delivery), under obligations to protect your information
Where required by law, regulation, or legal process
With your consent, for any other purpose
7. Data Storage and Security
We take reasonable administrative, technical, and physical measures to protect your personal information against unauthorized access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
8. Retention
We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law or regulatory obligations for insurance brokers.
9. Your Rights
Under PIPEDA, you have the right to:
Access the personal information we hold about you
Request correction of inaccurate or incomplete information
Withdraw consent for future collection, use, or disclosure (subject to legal/contractual limits)
Ask questions about our privacy practices
To exercise these rights, contact us using the details below.
10. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:
The Upside Benefits
Email: info@upsidebenefits.ca
Phone: 236-804-1242
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this policy indicates when it was last revised.